Get A Complimentary Property Evaluation. Find Out Exactly Why Your Property Expired.

In over 15 years of working in South Florida real estate, we have taken over 100s of expired listing and sold them all. Every single one of them. Every property we have taken on, on average, sold in 90 days or less. We have closed over 730 properties and more than $270 million in transactions across this market, and in all of that time, not one seller who trusted us with their home sales ended up without an offer.

You deserve to know that what happened is not what selling your home has to look like. There is a reason every listing we take gets the right attention and gets offers and it has nothing to do with luck or market conditions. It comes down to a very specific process that covers every stage of the sale, from how your property is positioned and presented to buyers, to how it is marketed and who it is marketed to, to how every offer that comes in is handled and negotiated. When that process is followed correctly, properties sell. Every time.

The 3 Most Common Mistakes Made By Homeowners After An Expiration And How You Can Easily Avoid Them

Sadly, too many homeowners make simple mistakes that cost them dearly. If you are not careful, you could follow in their footsteps and end up right back where you started, with another expired listing, more time lost, and more money out of your pocket.

#1 Listing With The Wrong Agent

Far and away the most common mistake homeowners make after an expiration is going back on the market with the same agent or choosing a new one for the wrong reasons. We see it all the time and we have honestly lost count of how many homeowners we have spoken to who have made this exact error. A homeowner is frustrated, they want to move quickly, and they end up signing with the first agent who calls them after the listing expires or the one who promises them the highest price just to get the listing. It is such an easy mistake to avoid and yet it happens more often than anything else we see in this market.                 
Before you sign with anyone, ask them how many listings they have had expire. Ask them to walk you through exactly what they would do differently. Ask them to show you their track record. The right broker will have answers to every one of those questions. The wrong one will change the subject.

#2 Relisting Without Changing The Strategy

Relisting your home without meaningfully changing the strategy is another common mistake and it is right up there with choosing the wrong agent in terms of what it costs homeowners. It is such a straightforward thing to avoid and yet it happens far more often than it should because most sellers are so eager to get back on the market that they skip the most important step of all, which is figuring out what went wrong in the first place. 
When a listing expires, the market has already given you its answer. What needs to change before you relist is not one thing. It is everything that contributed to the expiration in the first place. The pricing needs to be looked at honestly. The presentation needs to be evaluated. The marketing needs to be rebuilt around the right buyer. And the broker leading the process needs to understand all of that before a single photo is taken or a single word of the new listing description is written.

#3 Not Prioritizing The First 14 Days On The Market

When a property goes live, there is a window of peak buyer attention that opens immediately and closes fast. Serious buyers and their agents are watching the market constantly. They see new listings the moment they appear and they make decisions quickly. If your property hits the market correctly, priced right, presented well, and marketed to the right people, that window fills with showings, interest, and offers. If it doesn't, the window closes. The serious buyers move on to the next listing and what is left are the browsers, the lowballers, and the people who assume something must be wrong with the property because it has been sitting.